NetEtiquette: don’t botter to knock
We need some social media communication etiquette tips for you, so we stumble into Nick Stamoulis and Stephanie Jordan on it.
Internet marketing as a whole still has many people scratching their heads on what they should and shouldn’t be doing online. You can’t blame them because many people are just not sure how to incorporate the web into their daily business routine yet. Everything online requires some etiquette and social media is no exception to that rule.
Here is a list of areas of social media communication etiquette tips to consider:
If you are taking the position of being yourself in the social communities and not from a business standpoint just be yourself. Don’t act like you are trying to be someone you are not but rather just be yourself and act like a human.
Share Other Peoples Work
Share other people’s information and content just like you would yours because you are there for communication and sharing and moving around the information from others is just good social media practice.
Strike up conversations with random strangers so you can get to know your audience the best you can. The only way you are going to reach out to your audience is by proactively asking other people questions and starting overall conversations where others can chime in.
Don’t Ignore People
If someone asks you a question don’t ignore them. If they are trying to strike conversation respond back to them because that is how you become a good social media user. If you have been doing this for a while remember that you were there once in those shoes when you were trying to get going.
Don’t Rely On Software
You have joined this global conversation so you can speak with people not so you can hide behind a software program that will do it for you. Automation for “some” things are ok but if you want to communicate with your audience you have to try and do it yourself the old fashioned way, by typing and waiting!
Social media can be a very potent source of business when approached correctly and the right way. Don’t spam and be courteous of others because you will find yourself in a pickle if you don’t.
Since social media is, well, a social medium, it’s important that users understand the proper ways to behave online. No, just because you’re behind a computer monitor in your mom’s basement doesn’t mean all social etiquette goes out the window. It’s quite the opposite—following proper social media etiquette is a key to being successful online (and to making sure you don’t make a complete idiot out of yourself.)
1. Give More than You Receive- If you want to receive attention from others online, you have to be willing to give it first. It’s the old “I’ll scratch your back if you scratch mine” routine. You can’t bust onto a social media site with a sense of entitlement thinking you should be a top user immediately. You have to earn respect from others. How do you do this? By giving more than you receive.
2. Don’t be a Keyboard Gangsta- Probably the worst thing about the Internet is the keyboard gangstas. You’ve surely run across at least one of these in your lifetime. They sit at their keyboard talking trash to everyone they encounter. They say things online that they would never have the nerve to say to a real person’s face. Don’t try to ruin everyone else’s online experience because you don’t have any friends in real life.
3. Add Value to the Site- At the end of the day, the thing that will earn you great connections with others is if you add value to the community. This means not submitting content that nobody cares about and not constantly promoting your brand. Before you ever submit anything to a social media site, ask yourself “Does this article really add value to the community?” If not, reconsider submitting it.
4. Don’t Sabotage Other’s Efforts- This is self-explanatory. Drop all of your e-beefs and hatred. Don’t try to bury others just for the sake of getting ahead. Making enemies on social media sites will get you nowhere fast, and you really do reap what you sow.
5. Remember that Cheaters Never Win- Instead of trying to game the system, why don’t you focus on building a successful social media presence the right way. Sure, you might be able to get some amazing results by cheating, but eventually, you will get caught. And once everyone sees you for the cheater you are, you can’t un-ring that bell.
6. Build Quality Relationships- People are more willing to help those who they really know. By building quality relationships with other users, you’ll always have someone in your corner to back you up. Remember, relationships require the participation of both parties; so, always be a good participant in your social media relationship.
7. Stop Pushing the Envelope- One of the fastest ways to alienate people online is to constantly flood them with requests for helping you out. Whether you’re constantly shouting your content or always Tweeting asking people to comment on your blog, eventually, everyone will lose their patience with you. It’s like the boy who cried wolf. People will tune you out if you’re constantly pushing the envelope.
8. Respect the Community- This might be the most important rule of social media etiquette. Show respect to the community. It’s not that hard to do. Just make sure you don’t step out of line, and always treat everyone the way you want to be treated. These are simple social skills you should already be following in real life; now, you just have to follow them online too.
9. Listen to Others- Your first reaction whenever someone disagrees with you online is probably to tell them how wrong they are. Instead of constantly fighting back, take the time to listen to what they’re really saying. Listen to the people commenting on your blog or Tweeting at you. Understand where they’re coming from. You don’t know everything, and you can learn from others if you take the time to listen.
10. Be Accountable for Your Actions- Because of the anonymity the Internet allows, there is little to no accountability online. People say and do whatever they please without facing any repercussions. Don’t be that guy. Instead, try to be honorable by taking responsibility your actions online. By being accountable, people will respect you, whether they agree with you or not.
11. Be Nice- All of these points add up to one thing—just be nice. Is it really too much to ask for people to be kind to one another? Call me old-fashioned if you like, but there’s nothing wrong with being nice to others online.
What rules of social media etiquette would you add to the list? Share them in the replies!
Stephanie Jordan underline other manners worth remembering:
Online Manners Worth Remembering
At times, when communicating through email or social media it’s easy to forget the person on the other end of the conversation. Writing, without the aid of visual cues, can sometimes get the better of us, as we write whatever is on our mind, or at the fastest speed possible, forgetting our manners as we write.
Barry Libert, chairman and CEO of Mzinga and author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business, offers eight etiquette lessons that are worth remembering as more and more of our communications are through messaging tools.
Pretend you’re offline. Basic premise: if you wouldn’t say it offline, don’t say it online. Libert has observed that somehow if it is through a Tweet, blog, or email, that people act as if what is being said online won’t have the same ramifications as if said in person. He also reminds that people have been fired for inappropriate posts on Facebook, or blogs. (And I will add emails to that list too.)
Libert says, “If you wouldn’t say it at work or in the middle of a dinner party, don’t do it online. This doesn’t mean you have to hide all of your feelings, opinions, or observations, though. That’s what is so amazing about social culture: it encourages people to share, to have a voice, and to express themselves.”
Remember, it’s not all about you. Not everyone wants to hear your every opinion and perspective. “It’s easy to whine, brag, and gloat online,” Libert points out. “Choose to talk about something meaningful, informative, and/or helpful—something that adds value. People want to read about topics that will enhance their lives, their businesses, and their knowledge, so provide your clients with information, tools, and tips on subjects that are of interest to them.”
Don’t ignore spelling and grammar. In essence, your communications to your boss and colleagues shouldn’t resemble texts to your best friend. Libert believes, “What you write and how you write it is a reflection of who you are and what you care about.” Don’t get careless when writing a blog, or a post.
Don’t hide behind social media. Unless you’re living in a computer-less time warp, you’ve probably been guilty of using email to send a message you didn’t want to deliver in person. The thing is, though, words still matter as much online as they do in real time—and they stick around longer. When possible, avoid using social media as an easy out when you’re facing a tough conversation or want to spout off an annoyance. As Libert says, “There is no such thing as ‘behind someone’s back’ in the world of social media. On the flip side, don’t worry that one nasty online comment from a disgruntled customer will ruin your business. How you handle it may make all the difference.”
Leave the sensational to someone else. Don’t make claims that cannot be guaranteed. Social media is a place to be honest and truthful. “The fact is, rumors and sensational posts may send readers flocking to you at first, but dishonesty and irresponsible behavior will ultimately come back to haunt you.” Libert recommends waiting an hour (or even a day) before you send that sensational message into the public domain.
Take control of yourself. Ultimately, you—not your boss, or your spouse—are responsible for your choices and behavior. When it comes to social media, Libert notes, “…that means actively choosing to infuse your communications with positivity, tell the truth, give credit where credit is due, and be polite—to name just a few possibilities.”
Consider yourself a brand, and act accordingly. Even if you are one in 100 or 100,000 employees, you are more than that. Messaging, especially social media, can be far-reaching — the viral potential of information that can be shared online means your thoughts can be seen by anyone. “Remember that how you act is reflective of who you are and, in the case of business, of your brand as well.” Libert cautions that while sharing information is desirable sharing too much or sharing inappropriately can be destructive.
Blog, but mind your manners. Blogs can be a way to grow your business, engage business partners, and establish thought-leadership “It’s a heady feeling to have your voice heard by scores of virtual blog visitors,” Libert agrees, “but make sure you’re writing smart.” Libert goes on to say to stay clear of plagiarism. “Be very careful that you aren’t using someone else’s words or images without proper acknowledgement. Also, pay attention to the input you’re getting from your readers’ comments—sometimes longer blog posts spark more in-depth discussions than shorter updates.”
Libert believes these eight rules can help you successfully develop a community of supporters who in turn will help your business relationships prosper. Besides, having good online manners can never hurt.