How do Colors Affect Purchases & Anatomy of a perfect Landing Page

For retailers, shopping is the art of persuasion. There are many factors that influence how and what customers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.

The primary purpose of landing pages are to convert, plain and simple so communication must be clear and call to action must be prominent. This great infographic is a great guide on the anatomy of a landing page.

via Formstack

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